TU JHOOM
Bridal-Tribe Collection
In the world of Tu Jhoom, we invited the bridesmaids, best-friends, sisters-at-heart and the women-tribe of every wedding to dance joyfully in gold-light and gemstone whispers. This collection is an ode to shared sparkle, sisterhood and the luminous moments between “I do” and “Let’s celebrate”.
The logo marks this spirit with delicate curves meeting confident structure: With the vibrant color palette which embodies the vibrant Indian wedding and the elements which imitate a typical Indian Wedding Card - inviting you into our world of jewels.
In the world of Tu Jhoom, we invited the bridesmaids, best-friends, sisters-at-heart and the women-tribe of every wedding to dance joyfully in gold-light and gemstone whispers. This collection is an ode to shared sparkle, sisterhood and the luminous moments between “I do” and “Let’s celebrate”.
The logo marks this spirit with delicate curves meeting confident structure: With the vibrant color palette which embodies the vibrant Indian wedding and the elements which imitate a typical Indian Wedding Card - inviting you into our world of jewels.
Photoshoot & Campaign Imagery
The shoot set choreographed moments: bridesmaids in motion, jewellery catching light mid-twirl, laughter shared over lehengas, candid sparkle in eyes.
Close-ups of the gems revealed their four-colour promise (amethyst, green strawberry quartz, aqua-green hydro-quartz, rani-pink stone) so each piece feels personalised to the wearer’s personality or outfit.
Website Collateral
As a part of every collection - we curate a specific playlist on *Spotify for our customers to experience the mood of the jewelry when they are getting ready to get into the vibe we have curated for them. We design every playlist cover art for it.
