DESIGN HEAD
Brand, Campaign & Packaging across multiple collections
Zariin is one of India's most-loved contemporary jewellery brands —
known for bold, fashion-forward pieces that blend Indian craft with modern sensibility. As Design Head, I was responsible for the complete visual output of the brand:
from collection identity and campaign art direction to packaging,
brand collateral, & digital advertising.
Each collection needed its own distinct visual world while staying unmistakably Zariin.
Brand Card
A creative reinterpretation of a classic brand card for Zariin Jewelry — designed to embody the brand’s luxurious yet inclusive spirit
Tu Jhoom - Indian Wedding
This collection is an ode to shared sparkle, sisterhood and the luminous moments between “I do” and “Let’s celebrate”.
Coast Affair - Resort wear
Coast Affair is a collection inspired by the languid shimmer of golden shores, ocean hues, and the elegant ease of travel-ready luxury
Tamanna - Modern Indian
Tamanna by Zariin is a festive jewelry collection celebrating the modern Indian woman — bold, expressive, and unapologetically herself.
Starchild - Zodiac & Birthstone
Star Child is a collection shaped around cosmic identity — a celebration of zodiac birthstones, personal energies, and the quiet magic of carrying your universe with you.
Urja by Zariin
Bringing together certified natural crystals and thoughtful design to create pieces that balance, heal, and transform everyday style into purposeful ritual.
