The Full Story
URJA BY ZARIIN
Urja by Zariin — named after the Sanskrit word for energy — is an exploration of jewelry as wearable wellness rather than just adornment. This sub brand brings together certified natural crystals and thoughtful design to create pieces that balance, heal, and transform everyday style into purposeful ritual.
As the graphic designer behind the visual identity, I grounded the branding in a language of radiance and resonance: soft gradients, luminous accents, and motifs that echo both crystal structure and inner energy flow. This visual system bridges ancient healing wisdom with modern minimalism — making the collection feel both soulful and stylish.
Across website and print collateral, the layouts are airy and light-filled, letting the gemstones’ natural hues and textures take centre stage while subtly guiding the viewer toward intention-led choices.
Urja is where beauty and healing converge, and every design decision — from logo nuances to digital expressions — was crafted to echo that ethos. This is some of the alternative designs finalized for the sub brand