TAMANNA
Tamanna by Zariin is a festive jewelry collection celebrating the modern Indian woman — bold, expressive, and unapologetically herself. The creative direction for the campaign was rooted in the emotion of “owning your sparkle,” blending nostalgia of traditional craft with the freshness of contemporary design.
The logo design mirrors this duality — an elegant interplay of structure and fluidity, where modern typography meets ornamental nuances inspired by Indian motifs. The visual identity was extended across campaign collateral, shoot styling, social media layouts, and digital ads — maintaining a consistent language of opulence, warmth, and self-expression.
The shoot explored vivid color palettes and dynamic compositions to bring out the festive mood without losing Zariin’s signature modern elegance. Social media and ad creatives highlighted versatility — showing how Tamanna pieces pair effortlessly with both heirloom silks and minimal modern fits, capturing the idea that festivity today is a feeling, not a formality.
The ad creatives were built around clarity and impact: clean layouts, strong hero imagery, and sharp messaging that positioned Tamanna as the perfect blend of tradition and modernity. Carousel ads showcased styling versatility, while video ads focused on movement, sparkle, and emotional resonance. Across platforms, the visual and verbal identity remained consistent — luxurious, expressive, and unmistakably Zariin — ensuring the collection felt aspirational yet accessible to today’s festive shopper.
