BIRTHSTONE COLLECTION

Star Child is a collection shaped around cosmic identity — a celebration of zodiac birthstones, personal energies, and the quiet magic of carrying your universe with you. As the designer for its visual world, my approach was to translate this celestial narrative into a branding system that felt mystical yet modern, spiritual yet stylish.

The logo and visual identity draw from astral symbolism: delicate constellation lines, soft glimmers, and celestial forms that echo the stars as we imagine them. Paired with clean typography and gold-toned accents, the branding balances cosmic whimsy with Zariin’s signature sophistication. This celestial design language extended into iconography for each zodiac, packaging cues, and subtle motifs across the campaign.

Photoshoot & Campaign Imagery

The social media and ad creatives leaned into emotional storytelling. Instead of focusing strictly on astrology, the narrative centred on identity, intention, and wearable meaning. Visuals showcased hands opening to reveal birthstones, slow pans over the reversible pendants, and atmospheric shots of the jewelry catching light like tiny constellations. Captions were written as soft affirmations: “Your sign, your shine,” “Carry your cosmos,” “A star made for you.”